Boutique hotels VS hotel chains?

01 February 2018  

Today we will touch on this topic which is not quite popular, but quite relevant for many fans of tourism.

We all have our tastes and preferences, and we have certain requirements in choosing a hotel. How can you choose a hotel if you travel to another country? Boutique Hotel, or have a huge network of hotels all over the world?

Each of these options has its pros and cons, of which today we'll talk.Before turning to the "plus" or "minus"s, let's understand the terms. So what exactly is a boutique hotel?

What is a boutique hotel?

Boutique hotel - it is usually a small and exclusive hotel, involving a special style and atmosphere with an individual approach to each guest. The main difference between a boutique hotel from the traditional hotel chains lies in the harmonious combination of luxury and comfort. The stylish interior and the comfort of home.

In 1984, a well-known hotelier - Ian Schrager and a designer bought the Executive Hotel on Madison Avenue in New York and has created a boutique hotel named ‘Morgan's’. It was after the opening of this hotel, the term "boutique hotel" came into use. Ian Schrager formulated the concept of a boutique hotel "Hotel - home away from home”. Let us turn to the description of the term hotel chain.

Hotel chains

Who does not know such hotel chains like Hyatt, Hilton, Westin, Holiday Inn, Marriott? According to the World Tourism Organization, the world has about 16 million hotels, with 20% of them belong to hotel chains. Network as the world practice shows - the most effective way of farming, including those in the hospitality industry.

Hotel chains are scattered around the world and collect a huge number of tourists under its roof. Hotel networks can be found in every corner of the globe, and the brand name will speak for itself as well as the quality of services provided. In such hotels, stars like Madonna, Mel Gibson, Russell Crowe, Jodie Foster and Martin Scorsese host their private parties.

Hotel chain benefits

A few benefits of such networks are as follows. The first, and perhaps most important point - the standardization and optimization of workflow and equipment. Inside the network are written instructions that clearly articulated and order of actions, ranging from laundry and maid service, and ending with the behavior of the staff in an irregular situation.

Common networking standards will be clearly observed at any time of the day and night by the staff. This is one of the advantages of chain hotels in the eyes of guests. When you visit any corner of the world in a network of hotels, you’ll be confident in the quality of service and service.

Another advantage is that the individual booking with international chains becomes not just a customer of this hotel, it is becoming a global customer hospitality corporation. On the first night spent in a chain hotel you become a participant of the loyalty program, and then will receive not only special price offers, but can also collect bonuses and other livings, which then brings you more comfort and convenience when visiting the network of otley anywhere in the world.

Why choose Boutique hotels?

Boutique hotels are also becoming more popular around the world, as it is the hotel with unique interiors - this is a great alternative for those who are bored with the standard rooms and the same type of network brands. Exclusive rooms with an individual design. Quiet, cozy and feels like home in which the interior of the hotel is created so that you will remember this visit. Typically, boutique hotels don't have two identical rooms. Here, every detail of the interior matched individually with taste and love.

Another advantage is that boutique hotels are best value-for-money accommodation. Usually, the organizers are trying to combine the style of the hotel, luxury and comfort with impeccable service and an affordable price.

It can take a while to discuss the "pros" and "cons" of boutique hotels and hotel chains. In the end, people prefer what is closer to his worldview and lifestyle. A cozy warm and homey small hotel in the park or luxury hotel with a sophisticated design of a huge network in the city.